The SEO Gurus offer clients a full range of SEO services through a variety of flexible, affordable SEO plans. Search Engine Optimization involves many elements. The SEO strategies we employ, while packaged for convenience, are customized to every business, depending upon their needs and goals. National and local SEO, for instance, shares some similarities, but also key differences.
Depending on your unique business and SEO service plan, we may use any number of on-site (SEO that happens on your website), off-site (SEO that promotes your website in other places to improve its ranking in search engine results pages), and technical SEO services to help you reach your goals. You can learn more, below.
The goal of both national and local SEO and campaigns is to rank higher in search engine results pages (SERPS). Although there is overlap in many areas, national SEO efforts typically have larger budgets and the ability to compete for broader, more generic keywords like “Corporate Law Firms”. Local small businesses, on the other hand, focus more on geo-specific keywords like “Tampa Corporate Law Firms”. For this reason, consistency in local citations, also known as NAPs (name, address, phone #) in places like Google, Bing, Yelp, Yellow Pages, etc., is especially important to smaller companies.
SEO for Local Small Businesses
SEO Site Audits
Geo-Specific Keywords Planning
Local Citations Generation
Citations Consistency Check
Google My Business Set-up
Google Maps, Google Local Optimization
Technical, On-Site & Off-Site SEO
SEO for Large National Corporations & Online Businesses
Technical SEO refers to all of those technical website optimizations that allow search engines like to quickly and accurately connect with, crawl and index your site so that they can subsequently provide your businesses’ information to users who are searching their platforms for it. There are many facets of technical SEO and the larger your site, the more real estate there is to check and work there is to do. Some areas of technical SEO are more important than others, such as those involving speed, mobile compatibility and security. We know what elements require priority and share this with you.
On-site SEO, as the name implies, refers to all of those optimizations that occur on your website to help search engines like Google identify your site; crawl and index it; determine what your site and its content is about; assess whether it is user-friendly, authoritative and trustworthy, aligned well with the search intent of the search engine’s users. It not only involves all core technical SEO elements but goes further into keywords and content.
Off-site SEO refers to search engine optimization that occurs in places other than your website. Think about things like social media, bookmarking, content marketing (articles, blogs, video production, etc.). Many people associate off-page SEO with link building. The number of high-quality inbound links a website has is one of the primary ways that Google and other search engines determine which sites are authoritative and trustworthy to send their users to. The quality of off-site efforts- of producing great content, high quality links and promoting your website and its content are critical to SEO success.
SEO Analytics are the key to tying all of your SEO efforts together, understanding whether they are performing and paying off with a return on your investment. Without SEO analytics and data-driven digital marketing, you will simply never understand where you stood, where you stand, or where you’re headed. SEO analytics typically involves using a combination of free, powerful tools from Google, other custom software platforms and human analysis. We use all three to provide you with baseline assessments, followed by ongoing performance monitoring and tracking which we provide you in our easy-to-follow monthly summary reports.