Search Engine Optimization or SEO is an Internet marketing strategy – a process used to increase the quantity and quality of traffic to your website from “free” organic search engine results. It considers not only what people search for online and the actual keywords and phrases they use, but also how search engines work and the criteria they use to deliver search results for queries. Search Engine Optimization involves many factors including technical SEO, on-site SEO and off-site SEO.

You need SEO so people can find your website online, ideally before your competitors. The Internet is a catalog of information and search engines like Google are how people sort through this information. Today, it’s almost a requirement to be on the first page of Google, Bing and Yahoo search engine results pages (SERPs). SEO helps you improve your rank and visibility in search engine results, drive more and higher-quality traffic and leads, increase authority, earn trust and drive sales. SEO is constantly evolving, and you must evolve with it.