SEO for Accountants

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Accounting is one of the most competitive industries in the business world and it is important to understand how to stay ahead of the competition.

Living in the digital age, one of the best ways to achieve this goal is through ranking highly in search engine results pages (SERPS). By utilizing SEO for accountants, you can work to secure top spots for your accounting firm in Google and other search engines. This will ultimately result in greater awareness of your company, more leads and increased revenue. Continue reading to learn more about SEO for accountants and how it can help you capture the right prospects for your accounting business.

What is “SEO for Accountants”?

SEO (search engine optimization) for accountants is the process of optimizing your website so that it will show up more frequently for the specific keywords and phrases that are being used by clients when they are searching online for the types of accounting services you offer. Utilizing SEO increases the odds that they will find your accounting business.

Why Should You Use SEO for an Accounting Firm?

When SEO is done correctly and efficiently, it works to target customers who are in need of your services and brings more traffic to your website. Because of the steady long-term results that are generated by SEO, this is a marketing strategy that has become highly profitable not only for an accounting firm like yours, but all businesses. If you are not using SEO for your accounting firm, then you are ceding valuable real estate within search engine results pages to your competitors.

SEO Strategies for Accountants

Because Google’s ranking methods are complex and constantly evolving, achieving results from SEO takes resourcefulness, creativity and dedication. Search engine algorithms are continually being adjusted and implemented, while new theories are being tested and discovered in response to help improve rankings for businesses. The same core SEO strategies that apply for all businesses also apply for accountants.

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Build a website that is user-friendly

Conduct keyword research to help optimize your website for search
Optimize your accounting firm’s website for local search
Update your website regularly with useful content

Here’s a little more about each of these SEO strategies for accountants that can help you be more successful when applying them.

User Experience

User experience refers to a website’s elements such as site speed, website design and easy navigation. These are all factors that can affect your search engine rankings in either a good or bad way. Search engines want to know that your website is one of the best results they can deliver to their users who may ultimately become your customers. High bounce rates resulting from slow website loading times and difficult navigation will push you further down on Google’s rankings. Website design is also important in attracting viewers to your page. Your web pages should be clean and information organized in a way that entices viewers to browse your site. Adding media like videos and pictures is a plus, too, as long as the media does not slow your site down to unacceptable levels.

Research keywords that are relevant to your industry

Keywords are the words and phrases that your potential clients will be typing into search engines to find exactly what they are searching for online. This means they are one of the most critical factors that will determine if potential clients will see your website. They need to be thoughtfully woven into headlines and body text in ways that reflect natural language.

For accounting firms, potential keywords include:

Accounting firm
Accounting firm + location
Small business accounting + location
Accounting services + location

These are just a few general examples of keywords used for accounting firms. There are a multitude of other possibilities (i.e. “CPA”, “Bookkeeping Services”, “Tax Services”, etc.). It is important to provide detail about the specific services that your accounting firm specializes in (tax accounting, managerial accounting, bookkeeping, etc.) so that Google and the customers looking for those specific services will be able to find you.

Local Search Optimization

Every business website should be designed to be relevant for targeted users. For most accounting firms, this will typically mean developing their sites to be relevant for local prospects, who will likely be searching for local companies to assist them with their needs. This is where local SEO comes into play. Local search optimization is a strategy that utilizes a number of techniques to drive web traffic to local businesses. It will help your accounting firm get discovered by individuals who are nearby in the same town or city where your business is based.

Local SEO strategies include:

  • Local keyword optimization
  • Proper use of Google My Business
  • Local link building
In order to show up in search to local clients, it’s very important to incorporate keywords that integrate specific targeted geographical areas into your website copy, page titles and URLs. Equally important is taking advantage of Google My Business —a free tool that will ensure your accounting firm appears correctly on Google Maps. Having a listing and providing correct location information is essential for all local searches. Finally, teaming up with local magazines, news sources and other businesses that will feature your firm through link building will also help build online authority, increasing quality scores, search engine ranking, brand awareness and ultimately trust in your company.

Content Marketing

Keeping your website updated with fresh content, whether that means adding new pages, updating existing ones or establishing a blog, all help enhance your SEO. Regularly adding new content signals to Google and its users that your accounting firm is up-to-date and relevant to anyone seeking your services. Quality content compels others to want to read it, bookmark it and link to it. Each time this happens, it builds your online credibility and authority. Fresh content can be shared in social media and many other ways. It can be redeveloped and repurposed in the form of emails, videos and e-books, among other forms and is always worth the investment of time and energy to create it.

Why Choose SEO Gurus for
Building Your Accounting Firm’s SEO?

After learning more about the importance of SEO for accountants and different ways to go about it, it’s time to get started. If you are ready to begin strengthening your accounting firm’s SEO, but perhaps don’t have the time to do it all on your own, The SEO Gurus are here and ready to assist you.
The SEO Gurus are a group of U.S. based SEO experts and digital marketing professionals who specialize in SEO for accountants and other business sectors, who can help your business reach its full potential. Our agency has worked with a number of accounting firms in the Jacksonville, Florida area to help boost their search engine rankings through a wide variety of SEO services. You can be confident knowing that our team of experts will help you solve real problems and generate more online traffic, leads and revenue for your accounting firm.

Here are some SEO services that The SEO Gurus offer:

  • Technical SEO
  • SEO Analytics
  • Offsite SEO
  • Onsite SEO
  • SEO Audit
  • National SEO
  • White Hat SEO
  • Local SEO
  • Search Perfection
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