What is the Difference Between On-site and Off-site SEO?

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The point of having a website for your business is so people can easily find you when they are searching for similar services or products that you are offering. SEO (search engine optimization) is the process of making your website stand out to search engines for search queries by targeted prospects.

There are 2 major concepts that work together in building a successful website on-site SEO and offsite SEO. On-site SEO pertains to the content on your website, whereas off-site SEO refers to all of the optimization activities that you perform away from your website. Both of these concepts share one common goal: raise the ranking of pages with search engines. 

Now, let’s go into a bit more depth on the differences between on-site and off-site SEO, and how both concepts work together to create a strong online presence.

What is on-site SEO?

On-site SEO is the process of optimizing the content on a website in order to rank higher and earn more relevant traffic on search engines. In other words, making sure that your website is search engine-friendly at all times. There are critical technical aspects involved in this process, as well. It’s important to adjust certain elements on your website so that search engines are able to understand the content and structure of your website. 

The main components of on-site SEO include:

  • Content
  • Keywords 
  • Load speed
  • Page titles
  • Headlines
  • Alt tag images 
  • Inbound links

In order to stay ahead of your competitors, it’s important to pay attention to all of these details when developing content for your site. On-site SEO efforts should be consistent and all of the content that you create for your website should always be authentic, useful and relevant for your site visitors and potential clients. 

What is off-site SEO?

Off-site SEO refers to all of the actions taken outside of your own website that will ultimately have an impact on your search engine results pages (SERPs) rankings. This process is especially important when it comes to building authority for your business. A great example of this is link building, a concept that involves having other reputable sites link back to yours to indicate that your information and business are trustworthy. 

A few effective ways to develop off-site SEO:

  • Create sharable content – Create content that is informative or entertaining so that viewers will want to share it to others.
  • Utilize social media – Being active on social media allows you to engage with your audience and promote activity. 
  • Try guest blogging – Write blogs for companies relevant to yours (and include and link back to your site) that have high authority to gain exposure. 

A common question: Which is more important: on-site or off-site SEO?

Both of these concepts in their entirety are important to search engines, and are constantly working together for the best results. On-site SEO creates the foundation for your website, while off-site SEO goes beyond its borders to continue to gain exposure and authority for it. Once you have proven that your website offers real value and quality content for your audience, you can then grow your reputation further by having other reputable websites in your industry link back to you. 

The SEO Gurus offer both on-site and off-site SEO services for businesses in the Southeast United States. Our team consists of multiple SEO experts and digital marketing professionals that have been providing data-backed, value-driven SEO services for years. We offer flexible SEO plans and strategies for businesses looking for convenient and affordable monthly contracts. Contact us today to begin building your brand online.

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