Digital marketing has become essential for businesses today because more and more consumers are researching and shopping online, than ever before. Search engine optimization (SEO) is a form of internet marketing and an effective marketing process that will ultimately allow you to start growing your business in new ways. Read on to learn 7 reasons why SEO is the right digital marketing strategy for your business.
1. The majority of your customers are online
Today, there really is no better way to reach potential clients than by targeting them online. People use the internet to source all different kinds of information, whether it be searching for products, services or brands. By taking the first step in digital marketing and investing in a website for your business, you will be able to reach far more prospective customers and drive more leads and sales. Even if you are only operating locally, the majority of your potential clients are going to find you through the internet.
When people search for things online, they are specific about what they need. Through digital marketing strategies such as SEO, you have the ability to expose your website to thousands of people searching for the specific products and services you offer, often in your exact geographical location. The more people who can discover and visit your website, the more you can grow your business.
2. Organic search results convert better than paid search results
Some people are misled to believe that pay per click (PPC) advertising is the best way to generate web traffic because these ads appear at the top of Google’s search engine result pages (SERPs). Although PPC ads have their benefits and can be effective in ways, Google makes it very clear that these links are advertisements.
The truth is that when people are browsing search results, they gravitate more towards organic search results ,precisely because those are understood not to be advertising, and thus more authentic and trustworthy. These organic listing results are created in large part by strong SEO that search engines use to provide their users with relevant, helpful content to help them get the information they are searching for.
3. SEO helps you build a consistent source of online traffic
Unlike PPC, SEO is built to stand the test of time. It takes time to establish, but once created, enables you to maximize long-term value by generating a consistent source of online traffic that delivers exceptional results, and incredible ROI for years.
4. SEO helps personalize your audience’s experience
Through a number of SEO strategies, a business can create a website that provides not only useful information, but also excellent customer experience for every visitor. If you have a business that offers a variety of products or services, SEO allows you to tailor your efforts to target just the right offerings to the right customers. Creating great customer experiences this way helps strengthen your brand and increases conversions.
5. SEO builds consumer trust and value
SEO is a powerful way for businesses to forge new relationships with prospective customers. When your business appears high in search engine result pages (SERPs), it signals that you are a credible, vetted resource for the information the user is seeking. This helps build trust and authority for your business. After you have gained the trust of prospective new clients, you can go on to earning their business, respect and loyalty.
6. SEO provides valuable customer behavior insights
One of the best benefits that comes along with SEO is the significant customer behavior and business insights that are gleaned from data after implementing a campaign. The more search engine optimization efforts that a business undertakes, the more information they receive regarding exactly what potential customers are looking for, and responding to. There are powerful SEO tools that can help improve your rankings by providing you with the ability to see exactly which keywords and phrases your target audiences are using to conduct their searches and how they are discovering you and/or your competitors.
7. SEO helps you stay ahead of the competition
Appearing on the top of a search engine result page is not an easy task and it can be very competitive when you are working within a popular industry sector. Even at a local level, if you are not investing in SEO for your business website, chances are that your competitors are doing so, and will outperform you. Implementing at least a foundational level of SEO will work wonders towards setting yourself apart from the competition.
Achieving high search results rankings is a process that is continually evolving. It is important to keep up-to-date with the latest best SEO practices in order to reach those top spots.
The SEO Gurus are trusted SEO experts and digital marketing professionals that have been providing data-backed, value-driven SEO services for years. Our team offers a variety of SEO plans for businesses looking for simple, affordable monthly contracts. Contact us to start building your brand today.